Observation, experimentation, and dissatisfaction with existing forms are her core design principles.
A link between seeing and perceiving the world, inhaling music, modern art, and science.

Seeing the world through half-closed eyes, see discovers the magic of asymmetry,
of imperfect beauty, the directness and nobility of simplicity.

Her aim is to foreground individuality and hidden beauty.

She defines style as a fluid concept born of introverted qualities that seep through fashion’s outward shell, emphasising lines, colours, shapes, volume, and technique, not just as a set of contemporary tendencies but as exercises of creative control.

She narrates her distilled experiences, channeling memories and thoughts which transform an article of clothing from a utilitarian item into the object of aesthetic experimentation.